Every webmasters knows that quality content is essential for SEO. The better you understand the nature and strength of this connection, the better you can focus your efforts on creating well optimized content. Over 92 percent of marketers say that content creation is very effective for SEO. About 76 percent of those who have strategic SEO campaigns invest in content marketing. More than 42 percent of customers look to blogs and articles for information about potential purchases. If you want a top position in search results, then writing quality content should be on your priority list.
Why Is Content Important for SEO?
Search engines claim that they want to reward quality content. If you are familiar with SEO, then you have probably heard that content is king. Writing great content is the best way to keep your audience engaged and attract new readers to your site or blog. A well optimized article has a catchy title and contains relevant information, powerful keywords and quality backlinks. Great content engages the readers, increases search engine rankings, and helps you build relevant links to your website.
A compelling article that offers fresh information will become easily visible to the search engines naturally. When people find quality content, they share it with their friends and social media contacts, which helps increase the number of links pointing to your pages. Good content accounts for more than 50 percent of on-page SEO. Using the right keywords and building links is important, but there are many advantages of actually having content that is worth something.
How to Write Quality Content?
If you want to get better rankings in search engines and drive traffic to your site, you need to write content that is relevant to your topic. Once you’ve chosen your main keywords, you want to repeat them several times throughout the page. Put conclusions at the top of your article. Don’t start using synonyms for your keywords until the second paragraph.
Focus on writing content that people will find interesting. Think about what you would like to see in a post that relates to your niche. If you write poor quality content with the only aim to insert links, you will lose your credibility and harm your reputation. Proofread your pages and make your links party of the copy. Focus on current stories. People will find your post easy to read and understand if it’s written in a tone that emphasizes with them and their needs.
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