Selling advertising space is one of the best ways to monetize your website. To male your site or blog attractive to companies looking for ad space, you will need to choose a great niche market and have a lot of traffic. Finding the best advertisers can be a challenging task. The more popular your website is, the higher your changes of finding good advertisers. Most experts agree that a site becomes “marketable” when it gets at least 1,000 unique visitors a day.
Here are five easy ways to find advertisers for your website:
Highlight Your Advertising Spots
Let people know that you are selling advertising space on your website. Include an “Advertise” link in the navigation menu bar, making it point to a page that describes your offer and the costs involved. This way your visitors will know that you accept advertising deals. You could also use an “Advertise Here” banner to show potential advertisers where their ads will be displayed.
Write a Press Release
Send out a press release describing the advertising options on your site or blog. This technique will increase your changes of finding advertisers and help you obtain quality backlinks to your site. Make sure your press release outlines the popularity of your website and provides detailed information about your target audience and traffic numbers.
Get More Traffic
The more the traffic you receive, the more popular will site will be. Write quality content that attract natural traffic, submit quality posts to article directories, and share your content on various social networking sites. Interlink your posts and leave comments on blogs related to your niche.
Contact PPC Advertisers
Type your main keywords in your favorite search engine. Pay attention to the advertisers displayed on the results under sponsored listings. You can easily identify those who are paying to advertise in search engines. Contact them through their websites or send them an email describing your offer. Let them know that you are selling advertising space on your site.
Offer Free Trials
Unless you have a popular site that receives steady traffic, potential advertisers will hesitate to spend money. If you believe that your offer will create value for both parties, offer test periods to those who are interested in buying advertising space. For example, you can allow them to place their ads on your site for 10 days at no cost. If they are satisfied with the results obtained, they can go for bigger investments.
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