All businesses that operate online aim at improving their conversion rate. There is a link between Alexa rank and sites that appear on the first pages in search results. Alexa ranking system measures a site’s performance based on traffic and other factors. The popularity and importance of a website depends on the number of visitors that it receives. Alexa tracks the visits and page views for all sites on a daily time frame. It is considered that a site with an Alexa raking of 100,000 or less is receiving steady traffic.
What Is Alexa Ranking?
This ranking system tracks a website’s traffic history based on several factors, including:
- The number of page views and unique visitors
- Different traffic data methods
- Traffic information from Alexa Toolbar users in the last three months
The better your Alexa rank is, the more traffic you will get. Traffic information is based on the set of toolbars that use Alexa data. There are different strategies that you can use in order to improve your rankings. If you write quality content that attracts traffic, Alexa will show the results pretty quickly.
Importance of Alexa Ranking
Your Alexa rank is the most important factor in monetizing the advertising space on your website. More than 85 percent of advertisers consider the Alexa rankings of the sites where they are placing their ads. The lower your rank is, the more money they will be willing to pay for buying advertising space on site. This ranking system can also be used as a competitive intelligence tool. Webmasters can use the data received from Alexa to create more effective SEO campaigns and track results.
Another benefit of Alexa Ranking System is that it’s updated regularly and provides instant gratification. Improving your rank will help you get additional exposure for your website and gain popularity online. Alexa provides a listing of the top 500 sites, as well as a free Search Terms Driving Traffic report that is updated every month. Further statistics available are Related Links and Sites Linking In. This information is available to anyone who wishes to download it.
Having a website with low Alexa rank will help you generate more sales and get more money when selling ads on your site. Because Alexa provides relevant data about your website, it is a powerful tool for search engine optimization. Placing the Alexa widget on your site, writing quality content, and staying active on social media sites are some of the best ways to improve your Alexa rank.
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